In 2002, I was feeding my infant son a bottle while watching the evening news. I was focused on his sweet little face and not the TV. Then I hear it--my words on a commercial. Ones I'd pulled together from research I did for a marketing class pitch competition during my MBA. We'd won and I got my 'A' for helping the nonprofit. But, I never dreamed they'd use my script to cast and produce the commercial I'd developed.

That was the day I became a marketer. 

It would take 6 more years before I'd have marketing in my title, but that was the day my identity changed. I became a continuous learner of marketing. Today, I'm certified with Pragmatic Marketing in Product Management and Product Marketing. I recently got certified with the Product Marketing Alliance. I'm even an author--soon to be published in a book which helps Content Entrepreneurs with their long-term marketing strategy.

Yet, the best marketing book I ever read was Play Bigger on what the authors call Category Design. I was instantly hooked and have expanded on their frameworks for category creation to use with my clients and companies since 2016.

Differ was founded to help readers like you by giving you the tools to launch what matters better with a foundation in category science. All so you can make a bigger impact.