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We Help Businesses Launch What Matters With MAXImpact! Get Started

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LAUNCH WHAT MATTERS

Never Launch Without Impact Again

Experience Massive Marketing Results With Every Launch 

Are you tired of launching without meaningful results? Stop wondering if you're reaching your ideal customers the best way. Discover the way smarter way to get massive impact from every launch. Become a category launch studio community member today.

Helping Our Members Launch What Matters

Our Category Launch Studio Community

Recent Launch

Has Your Marketing Performance Been Taking a Dive?

You Only Have More Success
Not Making a Big Splash in Diving

  • ​You've already been disqualified if everyone is too focused on your company's brand identity or story before you address the real problems your customers need help with daily
  • ​Product marketing approaches​ that are dripped out over time, fuzzy at best, and often downright lazy don't work for launches designed to make a massive splash in the market
  • ​Using untargeted, non-data driven tactics and strategies are recipes for failure; stop hoping you'll score with your ideal customers without a data strategy--this is simply foolish

I know what it is like when you have so many competing priorities you can't keep up with them all. You simply want to get done with the launch like any other tactic and move over to the six new things you or your team have been asked for this week. Of course you want to been done when launches are not working the way they could for maximum impact. Don't give up!

You're better than that...and your launches can be too!

DISCOVER POWERFUL CATEGORY LAUNCH SOLUTIONS INSIDE THE STUDIO

MAXImpact Solutions

MAXImpact
Problems

MAXImpact
Discover

MAXImpact
Define

MAXImpact
Declare

MAXImpact
Deliver

MAXImpact
Jolt

MAXImpact
Crown

MAXImpact
Defend

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MORE ABOUT ME

Brian Stout

In 2002, I was feeding my infant son a bottle while watching the evening news. I was focused on his sweet little face and not the TV. Then I hear it--my words on a commercial. Ones I'd pulled together from research I did for a marketing class pitch competition during my MBA. We'd won and I got my 'A' for helping the nonprofit. But, I never dreamed they'd use my script to cast and produce the commercial I'd developed.

That was the day I became a marketer. 

It would take 6 more years before I'd have marketing in my title, but that was the day my identity changed. I became a continuous learner of marketing. Today, I'm certified with Pragmatic Marketing in Product Management and Product Marketing. I recently got certified with the Product Marketing Alliance. I'm even an author--soon to be published in a book which helps Content Entrepreneurs with their long-term marketing strategy.

Yet, the best marketing book I ever read was Play Bigger on what the authors call Category Design. I was instantly hooked and have expanded on their frameworks for category creation to use with my clients and companies since 2016.

Differ was founded to help readers like you by giving you the tools to launch what matters better with a foundation in category science. All so you can make a bigger impact.

Get To Know Differ Studios

YOU'RE SOCIAL AND SO AM I

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NOT ENOUGH TIME OR RESOURCEs

DOING LAUNCHES DIRTY

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Does This Sound Like You?

You need to see results now. Maybe you've heard about category design or read some books on the subject. You simply don't have time for unproven marketing programs or a different campaign vehicle. 

  • Do you feel like... you can't learn one more way to do marketing
  • Does it seem... You have no outside help or resources
  • Are you frustrated that... marketing is always in the crosshairs
  • And when it comes down to it...  category launches are complex

TESTIMONIALS

MAX'ng OUT

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"The long and short of it is, if you need a serious boost of creativity along with someone who can execute on the vision,
Brian’s your guy."

While Brian receives a 10 for execution, the biggest benefit is his willingness to share his knowledge. Brian always helps us to clarify what message we are trying to get across, and then explains the rationale behind his thought process and how to attract the attention that we seek (did I mention Brian will make it standout).

JAMES BLACK

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"Brian's creativity knows no bounds.

He consistently impressed me (and the larger team) with his knowledge of product strategy, his marketing prowess and his overall candor. Not only is he a driven and determined, but he's an all around incredible guy."

JEREMY LEVENTHAL

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"Brian Stout possesses an unquestionably deep bench of skills when it comes to his knowledge, natural leadership abilities, boundless curiosity and his consummate professionalism. 

Brian leads by example and is always putting in the long hours to get the next project done. Despite the work load he was always willing to teach, provide support, and took a genuine interest in the development of others. "

ERIC MIZE

GET INTO THE SHOW

LAUNCH WHAT MATTERS

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Community Episodes

Get into Launch What Matters inside our private community

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Episode 12 - What's Your Problem: Discovery Done Right
We can't spend enough time talking about our customer's problem, but don't stop here in discovery.  Subscribe for More

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Episode 14 - Well I Declare: A Point of View That Matters
Having a point of view is important. I share a couple where the leadership team almost ruined them.  Subscribe for More

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Episode 23 - Defending The Crown: These Mistakes Will Hurt
Some mistakes won't sting--these will. I explore the ones category queens don't want you to know about.  Subscribe for More

YOU NEED THIS NOW

DON'T LEAVE LAUNCHES TO CHANCE

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THE SCIENCE OF SUCCESSFUL LAUNCHES

CATEGORY LAUNCH SECRETS

Get registered now. Unlock the elusive science of successful launches. Whether you are launching a new category or trying to defend the one you dominate today or somewhere in between--the course is for you. 

In this course, you will learn:

  • ​The Framework for MAXImpact, so you can...launch with confidence every time
  • Resources for Launches, so you can...stop guessing what you need to launch
  • ​What Does a Launch Cost, so you can...know what the time and resources are needed to launch for impact
  • Plus, Special Bonus, so you can...compare the investments if you want to outsource it to a category design agency
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MOST INCREDIBLE FREE GIFT

READY FOR LIFTOFF--FIRST & LAST CHEESY ROCKET PUN

Get the only slides you need to understand category design principles and share it with your team. This is my category design presentation I've used with CEOs, CMOs, Board Members, and ELTs to introduce how you launch and defend categories you care about. Plus, you'll get a video presentation of me giving one.